ST. LOUIS MUSIC recently hosted 30 members of the Independent Music Merchants Group for a two-day session at its headquarters in St. Louis. Product presentations and strategy sessions were mixed with festive barbeque dinners, creating what Jessica Freehling-Kazzie of Art’s Music in Birmingham, Alabama described as a “very productive” event. The October 25-26 gathering reflects St. Louis Music CEO Mark Ragin’s approach to customer service. “It only happens for us when you make a sale,” he told the assembled group. “We want to earn your business by helping you succeed in the marketplace.”
Since acquiring St. Louis Music and its Knilling violin and Alvarez guitar brands five years ago, this customer-oriented approach has paid handsome dividends for Ragin. He told the group that sales for the current year would top $24 million, up from $7 million in 2008. The growth has also been fueled by an expanded product portfolio, which now also includes the P.Mauriat sax and trumpet line, Zonda band instruments, and Dixon percussion.
Band Instrument Product Manager Craig Denny described the P.Mauriat sax line as “the best value in the intermediate and professional price points” and noted the line’s rising sales. He also described a new incentive … read more
A dealer of a Tennessee Music Store when to the International Music Instrument Trade Show in Anaheim (NAMM), and went home with a brand new beautiful handmade Alvarez-Yairi guitar just by stopping by the St. Louis Music booth.
Not bad, eh?
S… read more
Doesn’t get more exciting than this: SLM has added a new line of brass and woodwind instruments aimed specifically at the rental market. The respected Zonda name is synonymous with great reeds, and now Zonda stands for quality flute… read more