ST. LOUIS, MISSOURI – Alvarez Guitars is thrilled to be shipping its expanded handmade line of Japanese guitars. The expanded Yairi line was introduced earlier this year and is made up of 30 models which offers more body shapes, cutaway options, colors and 12-strings.
“2018 was a landmark year for Alvarez-Yairi,” says Chris Meikle, Head of Development at Alvarez and Senior Vice President of St. Louis Music. “ We enjoyed triple digit growth this year and we look forward to 2019 also being a year to remember. This new line up is more diverse and can appeal to more players, we look forward to demonstrating the Yairi difference on the road throughout the USA.”
Alvarez debuted several all new models and also a range of upgraded Yairi guitars at Winter NAMM. Among them, the Brad Davis signature DYM70BD, designed for Grammy winner and guitar virtuoso Brad Davis. Also new for 2019 are the DY70CE-12 twelve string, available in natural and shadowburst finishes, and several Grand Auditorium and Folk shapes, the GY70CESHB and FY70CESHB.
Dealers are encouraged to visit the St. Louis Music booth #809 at Summer NAMM to experience the latest in the Yairi line of guitars. For more information or to become a dealer call your St. Louis Music representative at 314-727-4512 or email [email protected].
St. Louis Music is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Alvarez, Austin and Sigma Guitars, Knilling String Instruments, E.K. Blessing, DEG Lyres, HW Products (maker of Pad-Saver) and Hamilton stands. The company is also the exclusive USA distributor of Dixon Drums and Hardware, Antigua Winds, pInstruments and P. Mauriat Brass and Woodwinds and the exclusive full-line distributor of Mooer Audio. SLM distributes over 250 brands of accessories to music stores across the USA.