Alvarez Artist Series Demonstration

October 3rd 2011

Better sound. Better price. That’s  the all new Alvarez Series. We’ve put a demo here on our YouTube channel. Check it out!

“We went back to the basics, starting first with the raw material,” says Chris

The Alvarez Artist AD 60 in Black

Meikle, VP at St. Louis Music, who manages the Alvarez line. “Then we made sure every component was better. Finally, we simply have spent more time putting these instruments together to ensure they are done right.” Then he adds that despite all the upgrades, SLM has been able to put these guitars out at up to 25 percent less than the previous models.

The new line features solid, A-grade Sitka spruce and cedar tops; hand sanded, quarter-sawn braces; dovetail neck joints; bi-level rosewood bridges; real bone saddles and nuts; premium die cast tuners; mother of pearl and abalone inlays with rosewood appointments; and a superior high gloss finish that “is not only durable, but looks fantastic.”

Chris explains that just because a guitar has a solid top, that does not necessarily ensure an automatic benefit to the instrument. “The tone of the instrument only improves significantly when the whole guitar is built correctly to really release the energy a solid soundboard can generate. Acoustic guitars are always a challenging finding that perfect combination between strength and vibration. The all-new Artist Series is built to do exactly this.”