Sigma Guitars, Exclusive to iMSO Members

February 7th 2013

St. Louis Music announces that they are managing and distributing the Sigma Guitar line. These mid-level guitars will be offered exclusively to members of the Independent Music Store Owner’s (iMSO) group.

The Sigma SF CE-A

“St. Louis Music has always enjoyed a great relationship with independent music store owners and our friendship with the people of iMSO has continued to grow,” says CEO Mark Ragin. Ragin began his career behind the counter of an independent music instrument store, and he’s been dedicated to independent owners ever since, so “we’re looking forward to offering a quality instrument just for iMSO members. It’s going to be a great partnership.”

These acoustic guitars will MAP between $300 and $600, filling an important niche: beginning and advancing players looking for a quality guitar that they can grow into.

“I can not think of another company I’d rather enter into a partnership like this than with St. Louis Music,” says iMSO’s Gordy Wilcher, co-owner of Owensboro’s Music. “And we’re already getting a lot of interest from our 400-plus members. These guitars are well made and at that popular mid-level price point. And Sigma’s fits perfectly between SLM’s Austin and Alvarez lines. Frankly, those three combined are going to allow me to take some other guitars off my wall that frankly I just can’t compete with on price with the Internet. They are great guitars and good for an independent music store’s bottom line. Sigma will give us a much needed edge!”

For more information on placing an order or becoming an Alvarez or Austin dealer, please email [email protected] or call 1-800-727-4512. For more information on the Independent Music Store Owner’s group, go to musicstoreowners.com.