Wednesday, July 23rd


posted August 11, 2011 in Brand Focus

Alvarez has been one of the leading acoustic guitar brands in the U.S.A. and around the world for over 45 years. Its image is synonymous with quality and value. Its instruments are known for their tone and feel. Some of the most amazing artists over the last five decades have gravitated towards the brand and its guitars. For all of this we are truly grateful and proud.

The 2011-2012 Alvarez line is what we refer to as the “All-New Alvarez” which is quite a statement to make and one which we say whole heartedly, as this line up really is “all new” in many ways.

In our approach to this new line up we simply went back to basics, back to pure acoustic guitar development, and that starts with the raw materials and components we chose to use. We then looked at every way possible we could in order to improve on what we already had. We sourced better wood, and more suitable materials; we got into the details and analyzed them in order to give as much as we possibly could in respect of tone, player experience, feel, playability and cosmetics. We also analyzed the market and went out to lead it. Over the past 18 months our team very naturally developed a clear and coherent vision – and that was to produce [in relation to their cost] the best sounding instruments in the world. And this is just the beginning.

If you are thinking about buying a new acoustic guitar, we urge you to try one from our new line. If you have recently bought an Alvarez guitar, then we sincerely thank you.

The Alvarez Team

St. Louis Music

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