Monday, July 28th

Alvarez Launches New MDA70 Masterworks at Summer NAMM

posted July 25, 2014 in Product News

ST. LOUIS, MISSOURI – After a soft launch early this year, Alvarez has made further improvements to their all-solid wood Masterworks line. A newly specked MDA70 was introduced at this month’s Summer NAMM show that captured players with its brilliant sound and exceptional construction.

“I feel as though this guitar is the culmination of all the design we’ve done over the past 3 years,” Says Chris Meikle, Senior VP at St. Louis Music and head of Alvarez development. “We recently gave the MDA70 a tweaked FST2 bracing system which absolutely sings because it’s pinned with the solid back and sides. It’s a very powerful and articulate instrument.”  MDA70_SIDE_N-942x1024

The design team also refined the guitar’s finish. It’s thinner, which allows the instrument to resonate and respond quicker, yet it still has a deep shine that really makes the guitar stand out. The MDA70 also features a solid “AA” grade Sitka spruce top, solid rosewood back and sides, 1.5mm abalone purfling, flame maple binding, a bi-level polished rosewood bridge and premium tuners and ebony bridge pins.

Meikle continues, “If someone wants everything from a guitar at an affordable price, the MDA70 is a perfect option.” At a street price of $899 and shipping with a deluxe polyfoam case, the MDA70 offers guitarists a professional instrument with crafted tone rarely accessible at this price point.

For more information please contact your Alvarez Representative or call St. Louis Music at 314-727-4512. www.alvarezguitars.com

{Pictured: MDA70}

Alvarez Releases New Featurette: Artist Series

posted July 11, 2014 in Product News

ST. LOUIS, MISSOURI – Alvarez has launched another video on their youtube channel, a featurette all about the Award Winning Artist Series.  You’ll hear about the inspiration behind the Series and the incredible amount of work that goes into each model, finally delivering a quality solid top guitar that will delight both professional and everyday players.  Watch the Series featurette here:

 

 

Dixon Introduces the Multi-Functional Brite Key

posted June 9, 2014 in Product News

ST. LOUIS, MISSOURI – For any drummer that’s ever fumbled their way through drum maintenance during a low-light gig, Dixon has the perfect solution:  The multi-functional Brite Key.

The Dixon Brite Key is a three function tool, designed to aide drummers as a L.E.D. flashlight, bottle opener and standard drum key.  Perfect for poorly lit stages, practice rooms and teaching studios; just turn on the powerful L.E.D. to fix, find or adjust anything within reach.  Comes in black only with … read more

The Alvarez LJ60, Redefining the Travel Guitar

posted May 7, 2014 in Product News

Ever since the invention of the travel ­guitar, musicians on-the-go have had to make a tough choice, sacrificing big sound and tone for a compact, high-mobility instrument.  The Alvarez LJ60 “Little Jumbo” is designed to give travelling players everything they want, a great sounding guitar that won’t slow you down and can go anywhere. 

“We began by experimenting with some design elements,” Says Chris Meikle, Senior VP at St. Louis Music and head of Alvarez development.  “We paid a lot … read more

Dixon Introduces the Cajon Pedal Plus

posted May 6, 2014 in Product News

Dixon understands drummers, and knows that versatility and control is as key an attribute for a product as great sound and durable construction.  The new Cajon Pedal Plus is a multi-function remote foot pedal that delivers incredible percussive flexibility.  It can be mounted easily to a Cajon, but can also clamp onto most cymbal stands to manipulate other drums and effects.

“The most exciting part of introducing a product like Cajon Pedal Plus to the market is seeing how drummers … read more

P. Mauriat Influence Models – Making their Mark

posted April 24, 2014 in Product News

ST. LOUIS, MISSOURI – P. Mauriat never misses a chance to improve upon excellence, and that’s what the Influence model saxophones are all about.  Differences to a Standard P. Mauriat saxophone are subtle, but every adjustment to an Influence model’s structure and aesthetic is meant to effect tone and resonance.   

Influence model Altos and Tenors use patented nickel silver key touches in place of traditional finger buttons. The touches are soldered to the key arm instead of employing glue, … read more

The Sebastian 153S Cello: Great Looks and Performance with an Entry Level Price

posted February 11, 2014 in Product News

ST. LOUIS, MISSOURI – St. Louis Music orchestral division has upgraded its entry-level cello, the Sebastian 153S.  The result is an affordable instrument with remarkable playability and a fantastic aesthetic.

“Two and a half years went into the specification and development of the 153S Sebastian cello,” Says Jim Eaton, Orchestral VP for St. Louis Music.   “Components had to measure up to educational standards.  One of the most basic of these is the ebony used for the fingerboard.  This had to … read more

Alvarez Product Featurette: The Yairi Masterworks DYMR70SB

posted January 31, 2014 in Product News

Alvarez has a new Product Featurette up on their youtube channel, featuring their stunning Yairi Masterworks DYMR70SB.  Watch Gregory Johnson of Acoustic Labs talk about this tremendous guitar, here:  http://www.youtube.com/watch?v=dzblp9LWJNs

read more

Introducing the New Zonda Reeds

posted January 30, 2014 in Product News

ST. LOUIS, MISSOURI – Zonda has long been known around the world for their superlative reeds.  For 2014, the company has rebranded their reed line with an elegant new look and an array of choices for their customers.  

“Rebranding and expanding the Zonda reed line has been a unique and wonderful challenge,” says Craig Denny, Brand Director for Zonda and P. Mauriat.  “We had a perfect opportunity to refresh the offering, re-package the line, and provide much more value … read more

Alvarez to Launch All New Masterworks Series at the NAMM Show (Booth 4000, Hall C)

posted January 18, 2014 in Product News

ST. LOUIS, MISSOURI – This year at the NAMM Show, Alvarez will unveil its newly designed, all-solid wood Masterworks Series. 14 new models will be showcased, with five body shapes (Dreadnought, Grand Auditorium, OM, Parlor and Classical) and two different choices of wood configurations: African Mahogany/Mahogany and Sitka/Rosewood.

“To really get the best from an acoustic guitar it ought to be all-solid wood,” says Chris Meikle, Senior VP at St. Louis Music and head of Alvarez development. “We designed the … read more

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