Alvarez Makes a New “Friend” on Facebook
Alvarez winner Joshua Ramize with CM Music Manager Steve Morant
Alvarez fans are fanatical. In just six months, the number of “friends” on the Alvarez official Facebook page has more than doubled. But not content with that, a “Spread the Word” Sweepstakes was launched in November adding more than 1,000 active musicians who are now following Alvarez. The reward was a drawing was held on December 23rd to give one of those friends a new Alvarez RD 12 with hard shell case.
“The guitar and case are killer,” says an elated Joshua Rameriz. “It sounds really good! Thanks very much to everyone. I am excited and grateful for winning such a great-sounding guitar!”
Rameriz is a gigging bass player in Noisecoil, a local retro modern rock trio that plays covers and original music. He received his RD 12 at his favorite local music store, C&M Music Center. Manager Steve Morant was on hand to do the presenting on behalf of Alvarez and its distributor, St. Louis Music.
“Social media is increasingly important in today’s marketing environment,” says Alvarez brand manager and SLM VP Chris Meikle. “But we’ve all been humbled by the fan-driven posts on our official Facebook page. The dedication to the brand and the enthusiasm for the revitalized lines has been completely player-driven. We’ll be using social media and traditional advertising to continue to drive interest and sales. We’re also looking forward to getting more Alvarez guitars in more stores as well.”
