ST. LOUIS, MISSOURI – Alvarez guitars has unveiled a complete redesign of their website, AlvarezGuitars.com, the culmination of an extensive marketing initiative to update the Alvarez look and feelafter recent investment in further product development. The site features an in-depth look at the Alvarez story, presented with a modern elegance and intuitive flow. The site also features an enhanced product search that makes it fun and easy for customers to find their ideal instrument.
“We wanted to improve our site’s user experience and also present our story in a new way,” Says Chris Meikle, Senior VP at St. Louis Music and head of Alvarez development. “The result is a more intuitive search mechanism that is singular to Alvarez. With advances in HTML5 we’ve been able to present our story in a very elegant way and we think users will also enjoy learning more about our brand, our R&D and the purpose behind our work.”
The enhanced search feature makes it possible to quickly explore the extensive Alvarez product line, choosing guitars by shape, series, and wood types without having to refresh the page. Guitars are presented with detailed specs, as well as multiple, multi angle photographs, and video. The site also features an extensive dealer locator that can help customers find Alvarez dealers nearby.
“It’s very refreshing to focus on marketing and branding after such an extensive period of product development,” Meikle continues. “While we still spend a lot of time on R&D, it’s great to get to a stage where we can show off the products we’re proud of. The new site will give us a cutting edge springboard to feature our guitars, news and promotional activity”.
Visit www.AlvarezGuitars.com to experience the new site. For more information call St Louis Music at 800-727-4512 or email [email protected]
{Pictured: Alvarez Website 2017}
St. Louis Music/U.S. Band & Orchestra is one of the largest general distributors of musical instruments and accessories in North America. SLM is the owner of Alvarez Guitars, Austin Guitars, Knilling String Instruments, E.K. Blessing, & Sigma Guitars. The company is also the exclusive USA distributor of Dixon Drums & Hardware, Antigua, and P. Mauriat Brass and Woodwinds. SLM also distributes over 250 brands of accessories to music stores across the USA.
